The Radical Brand Lab is a branding guide to define who you are & experiment with who you can be. . .all while having some goddamn fun. It's a 12-week brand exploration based on the book Your Brand is Boring. Join 50 brand accomplices as they mastermind their way to redefine their brand culture & do marketing stunts that put your craziest ideas into action.
Week 7- Redefining The Rules of Your Brand
Week 8- Categories of Tomfoolery
Week 9-Invisible Corporate Chains Around Your Brand
Week 10- Irreverent/Crass Brands
Week 11- Vulnerable Voices & The Power of Unwanted Stories
Week 12-Reviewing Your Brand Play Strategy
Week 1- Ground Work/ What the hell is a brand anyway?
Week 2- Humor
Week 3- Provocativeness
Week 4 -Radical Authenticity
Week 5 -Activism
Week 6- Unapologetic Brand Standards & Dealing with PushBack
You'll get access to a weekly mastermind call, unlimited brand question support & the facebook group. You also get lifetime access to all of the materials. It will be the most fun you've ever had in your business.
Finally organize your portfolio of work
Have scheduled, weekly check ins to take your brand to the next level
HAVE THE MOST FUN YOU'VE EVER HAD IN YOUR BUSINESS
Make sales easier & more enjoyable
Be confident in how you present yourself in networking, at conferences, and during proposals
Re-energize your story
Discover small ways to up level your brand
Calls happen: Fridays 9-10:30 AM PST
Location: At NXT Lab’s Spaceship Conference room.
And if you're not in Portland: You can also join the call virtually.
The Branding Lab is only $325 in celebration of the launch of Your Brand is Boring. If you need a little help making that happen, no worries. Email me at firstname.lastname@example.org and we can chat.
Questions? Email email@example.com
Jordan Hayles has been studying wacky, powerful brands for the past year for her book Your Brand is Boring. She focuses on using humor, provocativeness, radical authenticity and or activism to heighten the experience your story creates. She created The Radical Brand Lab as a unique entry point to figuring out how to create crazy ideas that work for your brand standards and your marketing experiments. In an age of Trump, businesses that give a shit must learn how to take a stance that is clear & compelling as they work to thrive in politically difficult times. Creativity in business can help shape the next for years; the branding lab is designed to make that easier. Jordan has 10 years of experience in business development, ideation and brand storyelling.