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THE RADICAL BRAND LAB


Define who you are. Experiment with who you could be.

The Radical Brand Lab  is a branding guide  to define who you are & experiment with who you can be. . .all while having some goddamn fun. It's a 12-week brand exploration based on the book Your Brand is Boring. Join 50 brand accomplices as they mastermind their way to redefine their brand culture & do marketing stunts that put your craziest ideas into action. 


Each week has ridiculous brand experiments designed around a particular theme. Here's the schedule: 

Week 7- Redefining The Rules of Your Brand

Week 8- Categories of Tomfoolery

Week 9-Invisible Corporate Chains Around Your Brand

Week 10- Irreverent/Crass Brands

Week 11- Vulnerable Voices & The Power of Unwanted Stories

Week 12-Reviewing Your Brand Play Strategy

Week 1- Ground Work/ What the hell is a brand anyway?

Week 2- Humor

Week 3- Provocativeness

Week 4 -Radical Authenticity

Week 5 -Activism

Week 6- Unapologetic Brand Standards & Dealing with PushBack


BASED ON THE WORLD’S MOST DELIGHTFULLY RUDE BUSINESS BOOK: YOUR BRAND IS BORING.

It's a great way to identify what you stand for & find some exciting ways to express it.

You'll get access to a weekly mastermind call, unlimited brand question support & the facebook group. You also get lifetime access to all of the materials. It will be the most fun you've ever had in your business.

  • Finally organize your portfolio of work

  • Have scheduled, weekly check ins to take your brand to the next level

  • HAVE THE MOST FUN YOU'VE EVER HAD IN YOUR BUSINESS

  • Make sales easier & more enjoyable

  • Be confident in how you present yourself in networking, at conferences, and during proposals

  • Re-energize your story

  • Discover small ways to up level your brand


When, WHERE & HOW MUCH:

Calls happen:  Fridays 9-10:30 AM PST
Location: At NXT Lab’s Spaceship Conference room.
And if you're not in Portland: You can also join the call virtually. 
 
$$$$$$$$$$$$$$$$$$$
The Branding Lab is only $325 in celebration of the launch of Your Brand is Boring. If you need a little help making that happen, no worries. Email me at jordan@jordanhayles.com and we can chat. 

Questions? Email jordan@jordanhayles.com 


Jordan Hayles has been studying wacky, powerful brands for the past year for her book Your Brand is Boring. She focuses on using humor, provocativeness, radical authenticity and or activism to heighten the experience your story creates. She created The Radical Brand Lab as a unique entry point to figuring out how to create crazy ideas that work for your brand standards and your marketing experiments. In an age of Trump, businesses that give a shit must learn how to take a stance that is clear & compelling as they work to thrive in politically difficult times.  Creativity in business can help shape the next for years; the branding lab is designed to make that easier.  Jordan has 10 years of experience in business development, ideation and brand storyelling. 

FIND OUT WHEN THE NEXT BRAND LAB OPENS. ADD YOUR NAME TO THE LIST HERE>>>>